SEO for Landscapers: Chasing Big Installs vs. Maintenance Routes

SEO for Landscapers: Chasing Big Installs vs. Maintenance Routes

Getting found on Google as a landscaper comes down to a fundamental choice about your business model. A fifty-thousand-dollar outdoor kitchen build and a fifty-dollar weekly mowing route are two entirely different searches. When we map out SEO for landscapers, the first step is deciding which of those two customers you actually want to attract. … Read more

SEO for Electricians: The Practical Build Order for Growing Your Business

SEO for Electricians: The Practical Build Order for Growing Your Business

Good SEO for electricians comes down to doing the right things in the exact right order. If you spend your first marketing dollars writing blog posts before your Google profile is locked down, you are throwing money away. We see electrical contractors make this sequencing mistake all the time. They hear they need SEO—Search Engine … Read more

How to Find a Real SEO Company for Small Businesses (and Spot the Resellers)

How to Find a Real SEO Company for Small Businesses (and Spot the Resellers)

Most agencies selling marketing to local trades do not actually do the work. They operate as a front-end sales desk, signing you up for a monthly retainer before immediately outsourcing the technical tasks to a wholesale fulfillment center overseas. This practice is called white-labeling, and it is the open secret of the digital marketing industry. … Read more

What a Google Business Profile Management Service Actually Does (And What It Costs)

What a Google Business Profile Management Service Actually Does (And What It Costs)

What exactly is a Google Business Profile management service? Keeping a local business ranking at the top of Google takes consistent, weekly work. If you are looking at hiring a Google Business Profile management service, you need to know exactly what they are doing with your money. We are going to break down the weekly … Read more