Engine 02 / Capture

While you were on that job, three people called.
Two already booked someone else.

The average service business misses 30–40% of inbound calls. Every missed call is a job booked by your competitor the one who answered first. Our missed-call text-back fires an instant SMS before the caller has time to dial the next number on the list.

Auto text-back in under 30 seconds Works while you're on the tools Every call logged and tracked No app to manage
While You Were On The Tools

On the job.
Lead captured.

The phone is on the floor. The system handled it. He won't know about the new booking until he checks his phone at knock-off.

Plumber under kitchen sink with tools phone on floor handling bookings automatically
The Result · Booked While Working
01How It Works

Miss the call. Keep the lead.

You're under a house. On a roof. Driving between jobs. You can't answer every call the second it comes in. But the data is brutal: if you don't respond within 5 minutes, you've lost 80% of those leads.

Our missed-call text-back system fires an automatic SMS to the caller within 30 seconds of the missed call. The message is written in your voice, from your number, letting them know you're on a job and will call back or giving them a link to book directly into your calendar.

The caller gets acknowledged instantly. They don't dial the next number. You get a notification with their details. The lead is logged, timestamped, and attributed in your CRM. Nothing falls through.

What We Build

  • Instant SMS text-back on every missed call (under 30 seconds)
  • Custom message written in your voice and brand
  • Direct calendar booking link in the text
  • Real-time notification to your phone
  • Every missed call logged in your CRM
  • Lead source attribution (know where they found you)
  • After-hours and weekend auto-response
  • Weekly missed-call report delivered to your inbox
Industry average missed calls
30–40% missed
Service businesses miss nearly 4 in 10 inbound calls. Each one walks to whoever answered first.
Text-back speed
<30seconds
Automatic SMS fires before the caller has time to Google your competitor.
Leads lost after 5 minutes
80% lost
If you don't respond in 5 minutes, 80% of those leads are gone for good.

How It Works

On the tools.
Lead captured.

The phone is on the floor. The AI is handling the booking. He won't know about it until the job notification lands at knock-off time.

I found out a customer called three times over two days. We never picked up. They went with someone else. I didn't even know the lead existed until I checked my voicemail on Sunday night.Plumber, documented complaint
Tradesperson looking at 4 missed calls from the same number beside his work van at golden hour
The Problem · 4 Missed Calls
The Cost of Missing It

That customer called
four times.

You were on the tools. Didn't hear it. They booked someone else before you finished the job you were on.

02Why This Matters

The call you missed cost you more than the one you answered.

Think about it: you spent money on Google, on your website, on your truck wrap, on your reputation. All of that work gets someone to pick up the phone and call you. And then you don't answer.

That's not a marketing problem. That's a plumbing problem in your business, not your pipes. The lead came in. The system just didn't catch it.

Missed-call text-back is the simplest, fastest fix in the entire system. It takes less than a day to set up. It costs less than a single lost job. And it starts working immediately the first missed call you get after activation is the first lead you don't lose.

But here's the thing most people miss: catching the call only matters if someone follows up. If the text-back fires but nobody responds for 47 hours, the lead is still cold. That's why this engine works best as part of the full capture and response system where every lead gets logged, attributed, and followed up automatically.

Catching calls is step two.
The system is the full fix.

Missed-call text-back stops the bleeding. But if you're invisible on Google Maps, nobody's calling in the first place. And if your follow-up takes 47 hours, the text-back just delayed the loss. The full system fixes all three.

When we take you on, we don't take your competitor. Your suburb is yours. One client per area, per trade. No exceptions.

FAQCommon Questions

Straight answers. No fluff.

How fast does the text-back fire?

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Under 30 seconds from the missed call. The caller gets your message before they've had time to Google your competitor and dial them instead.

Can I customise the text message?

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Yes. We write it in your voice, from your business number. It feels like you sent it personally. You approve the message before it goes live and can change it anytime.

Does this work on weekends and after hours?

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Yes 24/7, 365 days. You can set different messages for business hours vs after-hours. The after-hours message can include a booking link so they can schedule without waiting for a callback.

What if I answer the call does the text still send?

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No. The system only triggers on missed or unanswered calls. If you pick up, nothing fires.

Do I need a special phone number?

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No. We configure the system to work with your existing business number. Your caller ID stays the same. The text comes from your number.

How do I see which calls I missed?

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Every missed call is logged in your CRM with the caller's number, time, date, and whether the text-back was delivered. You get a real-time notification on your phone and a weekly summary report.
Your Next Step

Stop losing leads today.

Run the free audit. See how many calls you're missing and what each one is costing you. Takes 2 minutes.

Run My Free Audit
Free audit · Set up in one day · No contracts · No pressure